FONT POWER: How Typography Can Save Your Life — Pacific Standard
For type nerds everywhere, this is a triumphant typographic victory the likes of which we haven’t seen since Massimo Vignelli re-designed the New York City subway sign system. OK, maybe that’s a stretch, but type choices are a big deal — and can, in fact, have life or death consequences.
In the case of the weather service’s all-caps type, it’s the font version of the boy who cried wolf. Using ALL CAPS for everything — from severe hurricanes to a slight chance of showers — means that EVERYTHING LOOKS THE SAME AND EVERYTHING LOOKS IMPORTANT. Once people realize that most of the time it’s not, they may become desensitized to warnings. When nothing stands out, people are likely to miss real emergencies.
Now that the weather service can use ALL CAPS sparingly — as a tool to highlight real danger — the public is more likely to pay attention.